Jack Knife Barbers is a new barbershop opening on the Holloway Road in North London. They will be offering gentlemen's haircuts as well as other traditional barbershop services such as a hot towel shave, and beard trim. We were approached by Jack Knife Barbers to create an identity which reflected the services they provide to their customers. We based the design on the traditional tools used as well as creating a hipster "Hero" character, an image synonymous with a gentleman's barbershop. We are also in the process of creating their website which should be live towards the end of 2017.